Propagate

How We Did It

Here's a brief snap shot of some of the successful work we've created over the years.

We've lots more to show you.

Just let us know the category or brand you're interested in and we'd be happy to show you a detailed case study.

Making Mums Day At ASDA

ASDA wanted to be 'First for Mums' and celebrate their extra special importance on Mothers Day.

We spoke to a broad sample of Mums shopping at ASDA to find out what they wanted most on their special day. Overwhelmingly they wanted something hand crafted from the kids and more 'Me' time to pamper themselves.

We then developed a host of activities in store to activate sales and reward Mums' loyalty such as Pampering Packs and giveaways where children could design their own message on gift packs of Spring flower bulbs.

The result : We 'made ASDA Mums day' and both sales and customer satisfaction increased year on year.

 

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Getting Down With The Kids For KP

KP wanted to build market share for the number 3 selling kids snack brand.

We talked to kids to find a motivating playground currency. Then we created an on pack offer that kids loved and Mums wholeheartedly endorsed.

The reward and communication were geared to underpin the brand essence of 'lively transformation' to build brand equity.

Demand for the 2 watch faces and 5 interchangeable colour-change wrist straps, in exchange for proofs or purchase, exceeded all demand with 23% of all packs being redeemed.

The result: Market share increased by 2.5% taking Skips to number 1 kids snack brand.

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Making It All Add Up For United

United Biscuits wanted to increase sales by adding long term value to their product portfolio.

We challenged promotional protocols of discounted price & extra free offers, which were eroding brand equity.

Instead we created an effective and truly integrated promotional offer that built brand equity and loyalty- Free Maths Stuff For Schools.

Leveraging the appeal of a trusted family brand against a positive educational outcome, created an irresistible feel good incentive to purchase.

Mums and Dads, Uncles and Aunts, Grandma and Pa, as well as kids themselves had the chance to collect on pack vouchers across the biscuits, crisps and snacks portfolio for 38,000 schools.

The result: Tony Blair and David Blunkett endorsed the campaign, which increased incremental sales by £24 million and helped schools teach maths more effectively in line with government targets.

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Guinness Stir It Up

Following the takeover of Jamaica's iconic local brewery, Desnoes and Geddes, Guinness needed cost effective marketing and promotional solutions to get local trade and consumers quickly on side.

Focus clusters and priority push periods were identified, which formed the basis of a series of easy to implement promotions.

Promotions were simple bottle top collectors and incentives tailored around Jamaican life, live music events and festivals.

The result: Sales volume increases of up to 800% and the campaign was rolled out across Caribbean and Latin America.

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Tesco Soaked Up Competitor Sales

Tesco challenged us to take on the brand leader to increase market share for them.

We designed an in-store touch test promotion so consumers could see for themselves that Tesco own brand loo roll was as strong , as long and just as soft as Andrex.

The promotion was repeated three times in the year to ensure it reached as many shoppers as possible in their purchase cycle.

The result: Tesco's own label flew off shelves and sales accounted for 44% of total loo roll purchases in store. Tesco Luxury Soft became the UK's number 2 best selling loo roll brand.

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